Amnesty International - "Write for Rights"

Cossette Communication-Marketing

Cossette Communication-Marketing Montréal, Kanada

3220

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Amnesty International
Länder: Kanada

Werbende: Amnesty International Canada

Titel	Write for Rights
Agentur	Cossette Communication-Marketing
Kampagne	Write for Rights 2019
Werbende	Amnesty International Canada
Marke	Amnesty International
Posted	Dezember 2019
Geschäftsbereich	Gemeinnützige Organisationen
Slogan	Write for Rights.
Story	Every year, in observance of International Human Rights Day on December 10, millions of letters are sent to the persecuted from people they’ve never met. The messages help convince government officials to release the imprisoned for expressing their opinion, stop the use of torture and end other human rights violations. It’s all done in connection with Amnesty International’s “Write for Rights” campaign - and, once again, Cossette has offered its services to help raise awareness for this global endeavour in French Canada. Last year, Amnesty supporters sent around 6 million messages from 200 countries and, going on its 14th year, the cause will now focus on those under the age of 25 who are leading forces of change. To assist, Cossette has prepared fresh and modern creative - communicating the fact that these letters not only have a direct impact on someone's life, but on governments and countries as a whole. To help place the creative, Cossette Media has rallied its media partners, including: La Presse, Bell Media, Cogeco, Groupe Capitale Médias, Journal Métro, TC and Publicité Sauvage - who have all generously provided media space across a host of channels, such as digital, radio, print and OOH in the province of Québec.
Medientyp	Presse & Publikationen
Creative Teammitglied	Alexandre Jutras
Kundenbetreuer	Olivier Charbonneau
Creative Teammitglied	Anne-Claude Chénier
Creative Teammitglied	Thibaut Delelis
Illustration	Sébastien Lépine
Creative Teammitglied	François Julien Rainville
Strategist	Hugo Fournier
Creative Teammitglied	Geneviève Duquette
Medienmanager	Hélène Gingras
Werbeleiter	Isabelle Langlois
Werbeleiter	Khoudia Ndiaye
Werbeleiter	Andréanne Pâquet
Creative Teammitglied	Dorian Coureau
Kundenbetreuer	Florence Girard-Leblanc
Illustration	Anna Goodson
Print-Produzent	Mario Levesque
Print-Produzent	Mathilde Marletaz
Medienmanager	Marie-Pierre Desrochers