lesesommer.no - "Long hair"

Try Reklamebyrå

Try Reklamebyrå Oslo, Norwegen

1529

Titel	Long hair
Brief	Forleggerforeningen is The Book Publishers Association of Norway, who wanted Norwegians to read more during the summer holiday. Our insight was that we're not nececarilly reading less than before, but we're reading the wrong things. We're spending hour after hour reading meaningless stuff on social media, rather than spending just a little bit of time reading something that actally might be useful of insightful.So, to put into context what we spend our time on, we teamed up with two of Norways most popular and critically acclaimed authors - Erlend Loe and Agnes Ravatn – and had them read aloud the things we're actually reading online.
Agentur	Try Reklamebyrå
Kampagne	Read Better
Werbende	Forleggerforeningen/The Book Publishers Association of Norway.
Marke	lesesommer.no
Posted	Januar 2021
Geschäftsbereich	Kultur, Freizeit & Sport
Story	lesesommer.no (readingsummer.no) is a campaign aimed at getting Norwegians to read more during the summer holiday.
Medientyp	Internet-Film
Texter	Kenneth Lamond Johansen
Art Director	Even Moseng
Etatdirektor	Trond Sandø
Projektmanager	Anja Sandberg Nordbø
Etat-Planer	Elisabeth Søråsen
Produzent Digital	Anette Werner
Social Media Strategie	Cecilie Helsvig
Produktionsfirma	Bacon OSL
Regisseur	Kasper Häggstrøm
Filmproduzent/Produzent	Audun Lyngholm Wittenberg