Titel | McHive: The World's Smallest McDonald's |
Agentur | DDB Oslo AS |
Kampagne | McHive |
Werbende | McDonald's |
Marke | McDonald's |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Slogan | Big enough to make a difference |
Story | Some McDonald’s franchisees in Sweden have beehives on the rooftops of their restaurants; a growing initiative that McDonald’s is scaling up. To honour the initiative and spread the word, the agency designed and produced a fully functioning beehive in the shape of a tiny McDonald’s restaurant, with room for over 20,000 guests. The tiny restaurant with a big purpose made people around the world put social media pressure on their local McDonald’s to adopt the initiative. |
Medientyp | Case Study |
Länge | |
Chief Creative Officer | Andreas Dahlqvist |
Texter | Petter Dixelius |
Art Director | Joel Ekstrand |
Kundenbetreuer | Stina Nyberg |
Senior Client Director | Jens Welin |
Senior Client Manager | Jeanette Ytterman |
Art Director | Joel Ekstrand |
Texter | Petter Dixelius |
Client Manager | Stina Nyberg |
Creative Producer | Tobias Bergenwall |
Grafik-Designer | Daniel Liljas |
Grafik-Designer | Fredrik Kjellström |
Communication Planner | Jesper Andersson |
Social Media and Content Manager | Jonas Eriksson |
Social Media Strategie | Kevin Beaulier |
PR Director | Susanne Johansson |
Designer | Nicklas Nilsson |
Fotograf | Christian Björnerhag |
Grad | Christian Björnerhag |
Fotograf | Natan Gullström |
Fotograf | Olle Lindblom |
Cutter | Natan Gullström |
Produzent Post-Produktion | Denice Heurlin |
Marketing Director | Christoffer Rönnblad |
Senior Marketing Manager | Lisa Palm Danielsson |
Marketing Manager | Selma Felic |
Projektmanager | Annakarin Lewald |