Vicki Azarian
Executive Creative Director at Ogilvy Worldwide
New York, Vereinigte Staaten von Amerika
TitelDon't Live in Denial, Ohio
Agentur
Kampagne Don't Live in Denial, Ohio
Werbende Ohio Opioid Education Alliance
Marke Ohio Opioid Education Alliance
PostedNovember 2019
Geschäftsbereich Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids)
Philosophie Denial, Ohio is a community just like any other. It feels familiar with families out to eat, parents running errands, doing household chores, or spending the afternoon in the backyard or at a sporting event.
But when it comes to opioid abuse, these people believe that they are immune to the dangers of the crisis. Denial, Ohio is a place where parents think opioid abuse won’t affect “my kids or family”. These parents dangerously believe that their kids are too busy, do well in school, have good friends, would talk to their parents about anything – and would never try the opioids that are often easily accessible in their parent’s medicine cabinet.

Don’t live in Denial, Ohio. Talk to your kids about opioids and properly dispose of old prescription pills – important steps to help prevent the next generation from abusing opioids.
Medientyp Case Study
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Medienagentur
PR Agency
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Executive Creative Director
Group Creative Director
Group Creative Director
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Agency Executive Producer
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