Kaufmännischer Geschäftsführer
at
The Pasto
| Titel | Change the Story |
| Agentur | Grey Group Argentina |
| Kampagne | Change the Story |
| Werbende | LALCEC |
| Marke | LALCEC |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 10 |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Philosophie | Breast Cancer Awareness Month, the theater circuit in Buenos Aires is joining an unprecedented action alongside the Argentine League Against Cancer (LALCEC) and Grey Argentina. More than 20 shows currently on stage are either modifying their scripts, altering the storylines, or sharing a message of awareness to demonstrate that, while this disease can be a part of any story, timely check-ups can help change it. According to LALCEC, 1 in 8 Argentine women will be diagnosed with breast cancer at some point in their lives, and it is proven that an annual mammography is the most effective method for early detection and changing the course of the story. However, for various reasons, these check-ups are often postponed indefinitely. That's why, this October, with the support of producers, directors, writers, artists, and actors from the Argentine theater, LALCEC and Grey are immersing themselves in the very narratives of these productions to spread a powerful message to audiences and, at the same time, encourage many more women to stop postponing their mammograms. |
| Medientyp | Fernsehen |
| Länge | |
| Regional Chief Creative Officer / President | Diego Medvedocky |
| Global Chief Creative Officer | Gabriel Schmitt |
| Chief Executive Officer (CEO) | Denise Orman |
| Chief Creative Officer | Hernan Kritzer |
| Executive Creative Director | Juan Ure |
| Executive Creative Director | Gonzalo Fernandez |
| Creative Director | Ezequiel Irureta |
| Creative Director | Sergio Rio Leon |
| Creative Teammitglied | Matías Cony |
| Creative Teammitglied | Joaquin Belaunde |
| PR Director | Florencia Kessler |
| Kaufmännischer Geschäftsführer | Ana Bianchini |
| Projektmanager | Ivana Benozzi |
| Business Trainee | Rosario Del Álamo |
| Head of Craft | Diego Urbano |
| Design Lead | Trinidad Colombo |
| Head of Strategy | Romina Perrone |
| Brand Strategist | Clara Noussan |
| Produktionsleitung | Pablo Molina |
| Produzent | Negro Ibañez |
| Produktionkoordinator | Sebastián Garri |
| Motion Design | TBD |
| PR Agency | NINCH |
| President / CEO | Noelia Chessari |
| Regional Strategy Directyor | Florencia Vaudagna |
| Group Project Director | Sabrina Cordes |
| Etatdirektor | Mercedes Acuña Usandizaga |
Mehr Projekte
ALLE SEHENThe consent pack
- MARKE:
- Tulipan
- AGENTUR:
- BBDO Argentina
The consent pack
- MARKE:
- Tulipan
- AGENTUR:
- BBDO Argentina