Ocado - "Dorothy & Ruth, Range"

St. Luke’s Communications

St. Luke’s Communications London, Großbritannien

1250

Marke: Ocado
Länder: Großbritannien

Werbende: Ocado

Titel	Dorothy & Ruth, Range
Agentur	St. Luke’s Communications
Kampagne	Food for Thought
Werbende	Ocado
Marke	Ocado
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 10
Geschäftsbereich	Online-Verkauf, E-commerce
Philosophie	The world’s largest online supermarket, Ocado has launched a playful customer-centric campaign that passes the mic over to their shoppers - while humorously transforming them into talking fruit and veg. Over the next four weeks, in this suitably named campaign “Food for Thought”, 11 animated films will launch across Ocado’s social YouTube, Facebook, Instagram, Snapchat and Pinterest channels with the aim of informing and reminding the UK of the multiple benefits of doing their weekly shop, online at Ocado. From animated characters - such as an egg and cress, discussing Ocado’s wide range of mayonnaise, to two loved-up berries, who appreciate Ocado delivering M&S straight to their door - these films approach customer testimonials in a fresh and thumb-stopping way.
Medientyp	Interaktiv
Länge	15 seconds
Werbeleiter	Sarah Emerson
Werbeleiter	Ellie Smith
Werbeleiter	Kate Kennedy
Chief Creative Officer	Alan Young
Art Director	Laura Stevens
Texter	Claire Wombwell
Agency Producer	Davina Hickson
Creative Producer	Christine Sibthorp
Chief Strategy Officer and Partner	Dan Hulse
Strategy Director	Charlotte Walters
Senior Planner	Tara Ellis
Kaufmännischer Geschäftsführer	Anastasia Terzeon
Senior Account Director	Samantha Cowley
Etatdirektor	Vicci Goulder
Kundenbetreuer	Amie Goldstein
Kundenbetreuer	Sam Everett
Senior Motion Designer	Jon Hubbard
Motion Designer	Jason Guest
Food Stylist	Charlotte Love
Media Buying Agency	Hearts & Science, MMC