Titel | The Smash-proof Guitar |
Brief | The agency created the world's first smash-proof guitar: a one of a kind 3D-printed metal design icon. Then it challenged rock star and notorious guitar smasher Yngwie Malmsteen to do his best to destroy it. By putting engineering company Sandvik in a pop-cultural context, the campaign managed to demonstrate the client's cutting-edge technology to a broader tech audience. The story was picked up by international tech media, reaching directly into the heart of the global core target group. |
Agentur | Forsman & Bodenfors Göteborg |
Kampagne | Let’s Create |
Werbende | Sandvik Group |
Marke | Sandvik |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 4 |
Geschäftsbereich | Bauwesen |
Story | Rock stars have been smashing guitars for decades and our engineers decided to test our technology by building the world’s first all-metal, smash proof guitar — and letting Yngwie Malmsteen unleash his smashing skills on it. |
Medientyp | Interaktiv |
Länge | |
Soundtrack | Guitar solo improvised by Yngwie Malmsteen. Paganini Violin Concerto No. 1 in D Major, Op. 6: III. A |
Account Supervisor | Greger Andersson |
Kundenbetreuer | Åsa Pedersen |
Creative Teammitglied | Kim Cramer |
Creative Teammitglied | Björn Engström |
Creative Teammitglied | Stefan Thomson |
Creative Teammitglied | Anton Eriksson |
Creative Teammitglied | Viktor Eriksson |
PR Strategist | Bjarne Darwall |
Digitale Strategie | Malin Careborg |
Digitale Strategie | Peter Gaudiano |
Designer | Ingrid Arnsand Jonsson |
Designer | Jerry Wass |
Strategieplaner | Daniel Sjöstrand |
Agency Producer | Anna Junker Lundin |
Produktionsfirma | Bleck Film |
Regisseur | Marcus Svanberg |
Produzent | Robert Feniger |
Executive Producer | Josefin Kollberg |
Direktor Fotografie | Carl Nilsson |
Direktor Fotografie | Jo Eken Torp |
Direktor Fotografie | Andrés Sánchez |
Cutter | Johan Kjellberg |
Kolorist | Nicke Jacobsson |
Online Artist | Wille Rising |
Produktionsfirma | Green Tea Films |
Produzent | Natasha Chapman |
Ton | Fredrik Sundberg |
Ton | Plop Produktion AB |