| Titel | Some seals love to socialise. Some don't |
| Agentur | AMV BBDO |
| Kampagne | For Every Kind |
| Werbende | Royal Society for the Prevention of Cruelty to Animals International |
| Marke | RSPCA |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2024 / 4 |
| Geschäftsbereich | Tierrechte |
| Slogan | For Every Kind |
| Philosophie | a new purpose was crafted to inspire people to support the RSPCA and the animal welfare cause: "Inspire everyone to create a better world for every animal." This purpose was then tested using the Loops technology platform, gathering feedback from thousands of individuals both within and outside the organisation. This ensured that the purpose truly reflected the RSPCA's values and would resonate with supporters, internal teams and the wider public. |
| Problem | For more than two centuries, the RSPCA has been pushing boundaries and raising standards to help animals live fairer and better lives. Now, in a pivotal moment, the charity introduces a new strategy designed to respond to the growing challenges faced worldwide and inspire a million acts of kindness for animals. To define its next 200 years, the organisation has partnered with global branding agency Jones Knowles Ritchie (JKR) to unveil a new purpose, positioning and branding. The charity has also tasked creative agency AMV BBDO to bring its new strategy to life through a powerful and empathetic brand platform. JAA delivered the media strategy and buying, which includes TV, Cinema, OOH and Digital; a launch partnership with Channel 4, Studio Lambert and Gogglebox will kick off the campaign. |
| Medientyp | Außenwerbung |
| Länge | |
| Werbeleiter | Olivia Reid |
| Werbeleiter | Louise Stevens |
| Werbeleiter | Zoe Lomax |
| Werbeleiter | Sarah Durbin |
| Creative Director | Jack Smedley |
| Creative Director | George Hackforth-Jones |
| Chief Creative Officer | Nicholas Hulley |
| Chief Creative Officer | Nadja Lossgott |
| Creative Teammitglied | Sophie Beard |
| Creative Teammitglied | Mike Kennedy |
| Designer | Kate Whitley |
| Agency Account Team | Alex Bird |
| Agency Account Team | Henrietta Corley |
| Agency Account Team | Georgia Phillips |
| Agency Producer | Edwina Dennison |
| Agency Producer | Tara Megson |
| Agency Producer | Polly Lowles |
| Agency Producer | Joe Sloane |
| Etat-Planer | Margaux Revol |
| Etat-Planer | Kerrie Boyes |
| Produktionsfirma | Somesuch |
| Filmproduzent/Produzent | Elly Camisa |
| Executive Producer | Chris Watling |
| Regisseur | Raine Miller |
| Post-Produktion | Untold Studios |
| Post-Produktion | Ella Glazer |
| Executive Producer | Tom Igglesden |
| Creative Director | Tom Raynor |
| VFX-Künstler | Adam Grint |
| CG Lead | Kanishk Chouhan |