Frost Bank - "Three Nuns"

McGarrah Jessee

McGarrah Jessee Austin, Vereinigte Staaten von Amerika

398

Marke: Frost Bank
Länder: Vereinigte Staaten von Amerika

Werbende: Frost Bank

Titel	Three Nuns
Agentur	McGarrah Jessee
Kampagne	Unexpectedly True Stories
Werbende	Frost Bank
Marke	Frost Bank
Datum der ersten Ausstrahlung/Veröffentlichung	2024 / 1
Geschäftsbereich	Bank Services, Börsenmakler
Philosophie	Today, January 22, Frost Bank, a top 50 U.S. bank, launched its new and modern marketing campaign that remains true to the bank’s timeless values, and is designed to reflect the unique experience Frost provides to customers every day. What you need to know: · Vibrant and active, Frost’s new brand look has an energy and life to it, just like the people who are at the heart of who Frost is. Frost finds the balance between being rooted in history and looking forward – so they’ve created a timeless look. · To pair with the fresh look, Frost’s new campaign tagline – Exactly What You Unexpected – is rooted in how the bank does things differently from the rest of the industry. On any given day, they’re going above and beyond for customers and are Exactly What You Unexpected from a bank. · Titled "Unexpectedly True Stories," the campaign features a series of films illustrating real-life scenarios where Frost's customer care went above and beyond; acts of kindness and generosity so unexpected, they almost don’t seem real. All delivered with a delightful mix of humor and heart. · Frost has always been different from other banks, driven by its commitment to making people’s lives better which is reflected through the products and services they offer. · In the spirit of the brand’s tagline and approach, the campaign stories are not only unexpected, but they are also told in an unprecedented way. While countless brands have used testimonials in their marketing and many have broken the fourth wall, the creative team used people who are behind the scenes in the ad to interrupt the spot and discuss how unbelievable the stories are. · The films were developed by an all-female agency team at McGarrah Jessee and a female-owned production company.
Medientyp	Fernsehen
Länge	30 seconds
Tonstudio	Digital Domain
Associate Creative Director/Art Director	Aubrey Day
Senior Copywriter	Jane Goodwin-Bell
Creative Director/Art	Stephanie Cain
Creative Director, Copywriter	Natasha O’Rourke
Creative Director/Design	Shannon MacNeilage
Agency Executive Producer	Abby Hinojosa
Agency Producer	Sean Phung
Group Account Director	Anne Ramsburg
Brand Director	Megan Epstein
Brand Supervisor	Alexandra Barba
Associate Director of Strategy	Mike Quan
Leiter Strategie	Jennifer Hruska
Chief Creative Officer	Tim Roan
Senior Designer/title cards	Meredith Callaway
Designer/end graphics	Mike Ricks
Director of Business Affairs	Tanille Day-Walker
Designer	Shannon Healey
Designer	Courtney Ewan
Social Animation	McJ Content Studio
Social Animation	Mike Ricks
Social Animation	Clark Moreland
Projektmanager	Hannah Wheeless
Chief Marketing Officer (CMO)	Blair McGrain
Werbeleiter	Katie Keating
Werbeleiter	Monica Barrera
Client Creative Director	Craig Vitello
Produktionsfirma	Spark & Riot
Regisseur	Nalle Sjöblad
Direktor Fotografie	Mikael Gustafsson
Herstellungsleiter	Cindy Fertitta
Herstellungsleiter	Petteri Lehtinen
Executive Producer	Summer Griffiths
Executive Producer	Ana de Diego
Cutter	Sean Stender
Redaktionsbüro	Cut & Run, Santa Monica
Assistenzredakteur	James Kracht
Editorial Producer	Jacklyn Sandoval-Roman
Endbearbeitung	Company 3
Senior Colorist	Tim Masick
Musik	Marmoset
Musik	Butter Music
Chief Engineer	Chris Erlon
Produktion Fotografie	Dmb
Fotograf	Lauren Maccabee