| Titel | Rao’s - Yum / Suspicious |
| Agentur | BSSP |
| Kampagne | Rao’s Soup, A Soup with Nothing to Hide |
| Werbende | Rao’s Specialty Foods, Inc. |
| Marke | Rao's |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 10 |
| Geschäftsbereich | Suppen, Füllungen, Saucen |
| Slogan | Rao’s . A Soup with Nothing to Hide |
| Philosophie | In a sea of inscrutable cans and cartons, Rao’s is standing out with its new shelf-stable, transparent jar of soup. This national product launch by the beloved, cult favorite brand marks a major disruption to the soup category, which continues to sell its product in cans. To promote its latest innovation, the brand has launched a new campaign, “Rao’s Soup, A Soup with Nothing to Hide,” created by independent agency BSSP. Through CTV (Hulu), Social, Digital, and an impressive OOH takeover in NYC (with one board in Bentonville, AK -- Walmart HQ), the campaign shows us that soup can be a delicious, everyday meal option that elevates the art of eating. |
| Medientyp | Verkehrmittelwerbung |
| Länge | |
| Geschäftsführer | Lindsay Grant |
| Account Supervisor | Sarah Simonetti |
| Group Creative Director | Anders Gustafsson |
| Senior Copywriter | Ashley Suarez Wood |
| Texter | Kate Ursu |
| Senior Art Director | Savannah Hicks |
| Art Director | Lynn Nakamura |
| Executive Producer | Fearghal O’Dea |
| Produzent | Tara Kennedy |
| Digitalkünstler | Brian Cadamagnani |
| Content Director | Jason Apple |
| Associate Producer, Content Studio | Lauren Chatman |
| Herstellungsleiter | Evan Grainger |
| Cutter | Nico Litonjua |
| Motion Designer | Karim Fawzy |
| Digitale Retuschierung | Sam Nordemann |
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