| Titel | Vertically Blind |
| Agentur | BBR Saatchi & Saatchi |
| Kampagne | Vertically Blind |
| Werbende | Ford Motor Company |
| Marke | Ford Edge BLIS |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 11 |
| Geschäftsbereich | Kraftfahrzeuge |
| Story | To promote the Ford Edge's innovative BLind Spot Information System, Baumann Ber Rivnay / Saatchi & Saatchi Israel is leveraging the growing popularity of the vertical video format on Facebook to launch a mobile commercial that creatively uses the two standard black bars that appear in regular horizontal ads. When playing the video, the black bars which initially cover portions of road drivers would not see unless they had BLISS, fall away to reveal how the car's advanced system would capture them. |
| Medientyp | Mobiles Werbung |
| Länge | |
| Chief Executive Officer (CEO) | Yossi Lubaton |
| Chief Creative Officer | Jonathan Lang |
| Creative Director | Eran Nir |
| Direktor Digital | Idan Kligerman |
| Texter | Shushu E. Spanier |
| Art Director | Aia Kujnitzy Bechor |
| Produktionsfirma | Tifferet Films |
Mehr Projekte
ALLE SEHENFirst Ever Excel NFT
- MARKE:
- Datarails
There Are Some Flowers That No Woman Should Receive
- MARKE:
- Wizo
- AGENTUR:
- Gitam BBDO
The Beauty Spot
- MARKE:
- Mazda
- AGENTUR:
- BBR Saatchi & Saatchi
The Hunt
- MARKE:
- Mazda
- AGENTUR:
- BBR Saatchi & Saatchi
The Blind Drive
- MARKE:
- Mazda
- AGENTUR:
- BBR Saatchi & Saatchi
Prepare to Be Amazed Campaign
- MARKE:
- Mazda
- AGENTUR:
- BBR Saatchi & Saatchi
The Caraoke
- MARKE:
- Mazda
- AGENTUR:
- BBR Saatchi & Saatchi
Foodography (Board)
- MARKE:
- Carmel Wineries
- AGENTUR:
- BBR Saatchi & Saatchi
The Taste Drive
- MARKE:
- Ford Kuga
- AGENTUR:
- BBR Saatchi & Saatchi