Diego Fernández-Cid
Copywriter at Ogilvy Memac
Dubai, Vereinigte Arabische Emirate
TitelWhere do we come from - Dolphin
Werbende N/A
Marke IKEA UAE
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 1
Story The IKEA BLÅVINGAD collection is a testament of love and sustainability. From the depths of the ocean, our collection brings together a colorful cast of characters crafted from recycled materials - from discarded plastic bags to old soda bottles, beauty creams to chip bags. These once-lost and forgotten items found each other, fell in love, and created something new and beautiful - a range of soft toy animals.

In response to the question, "Where do we come from?" we’re sharing the incredible love stories that brought these soft toys to life. From videos to print ads and social media content, we're spreading the message that even the smallest piece of plastic can make a big difference
Medientyp Außenwerbung
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