| Titel | Let’s Summer News |
| Titel (Originalsprache) | Partiu Verão, Let's Samba, Let's Carnival |
| Agentur | AlmapBBDO |
| Kampagne | Let’s Summer |
| Werbende | Alpargatas |
| Marke | Havaianas |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 5 |
| Geschäftsbereich | Unisex Schuhe |
| Philosophie | Havaianas keeps on spreading the spirit of Brazilian summer in its new global campaign, created by AlmapBBDO. This time, the concept Let’s Summer/ Partiu Verão, inviting people from different countries to dive into this laid-back way of life – light, vibrant, and happy – is expressed in a variety of invitations, encouraging people to make the most of the spirit of the season. The brand is a spokesperson for summer across five continents, no matter what time of year. The campaign shows that you can experience all these sensations from wherever you are, just by putting on a pair of the original Brazilian flip-flops. The main message – of diving into the spirit of Brazilian summer – is expressed in themed invitations that encourage people to liven up, make friends, dance samba, and enjoy every moment, among other suggestions. After all, Brazilian summer is about more than just sun, beaches, and the sea: it contains an entire world of vibes, styles, and expressions that have made it unique and world-famous. The invitations themselves are illustrated and Risographed, presenting a colorful, lively universe. In both static and animated forms, they can be seen in posts on social media, digital media, urban installations, billboards, posters, point-of-sale material, and print ads that interact with different formats in publications across the world. The campaign also includes initiatives featuring local influencers, which are adapted to help each country best understand the spirit of Brazilian summer. |
| Medientyp | Interaktiv |
| Länge | |
| General Creative Director | Luiz Sanches |
| Executive Creative Director | Bruno Prosperi |
| Creative Director | Keka Morelle |
| Creative Director | Marcelo Nogueira |
| Creative Teammitglied | Andre Vervloet |
| Creative Teammitglied | Pedro Corbett |
| Creative Teammitglied | Vitor Rolim |
| Designer | Andre Vervloet |
| Designer | Carlos Yanke |
| Designer | Gabriella Gelhorn |
| Designer | Giulia Ferrarezi |
| Designer | Laís Fernanda Lira |
| Designer | Lucas Cabrini |
| Designer | Vitor Rolim |
| Designer | Yulia Syresenkova |
| Produktionsfirma | ACACA Studio |
| Regisseur | Rael Falkenbach |
| Regisseur | Ricardo Maximo |
| Coordination | Thabata Eleutério |
| 2D Artist | Bruno Brasil |
| 2D Artist | Robério Reis |
| 2D Artist | Denise Barbosa |
| 2D Artist | Ricardo Maximo |
| Art Buyer | Teresa Setti |
| Art Buyer | Stephanie Biekarck |
| 3D Artist | Adelmo Barreira |
| Illustrator | Estúdio Pum Sao Paulo |
| RTVC | Vera Jacinto |
| RTVC | Diego Villas Boas |
| Client Services | Cristina Chacon |
| Client Services | Mariana Silveira |
| Client Services | Fabíola Loureiro |
| Client Services | Warley Vieira |
| Client Services | Caroline Pavesi |
| Client Services | Illana Roque |
| Planning Team | Cintia Gonçalves |
| Planning Team | João Gabriel Fernandes Da Silva |
| Planning Team | Mariana Corradi |
| Planning Team | Camila Tosi |
| Medienteam | Carla Durighetto |
| Medienteam | Paula Kosugi |
| Approval Client | Carla Schmitzberger |
| Approval Client | Barbara Miranda |
| Approval Client | Eliana Vilches |
| Approval Client | Bruno Montejorge |
| Approval Client | Maria Fernanda Candeloro |
| Approval Client | Laura Varante |
Mehr Projekte
ALLE SEHENLet's Summer
- MARKE:
- Alpargatas
- AGENTUR:
- AlmapBBDO
Let's Summer
- MARKE:
- Alpargatas
- AGENTUR:
- AlmapBBDO