BMW 1 SERIES - "FACE CITY"

Wunderman Thompson

Wunderman Thompson Boulogne Billancourt, Frankreich

10821

Marke: BMW 1 SERIES
Länder: Frankreich

Werbende: BMW

Titel	FACE CITY
Agentur	Wunderman Thompson
Kampagne	FACE CITY
Werbende	BMW
Marke	BMW 1 SERIES
Datum der ersten Ausstrahlung/Veröffentlichung	2011 / 9
Geschäftsbereich	Luxusklassewagen
Slogan	NEW BMW 1 SERIES. UNIQUE.
Philosophie	To underline the communication campaign around the launch of the new BMW 1 Series, JWT Paris has conceived a daring viral device that sets the internet user in a unique world, and at is image, in resonance with the 3 lines of the new BMW 1 Series designed to suit all personalities. Based on the “New BMW 1 Series. Unique” signature, Face City offers internet users the possibility to drive in a world full of visual and audio personal references. By uploading his photo, chosen from a facebook profile or taken from a webcam, the internet user dives immediately into the Face City adventure: guided by the new BMW 1 Series and to the rhythm of his own music, automatically selected according to the musical tastes published on the facebook profile, a new city with familiar lines comes out of the ground… The car minds between the streets before rising above the clouds in order to reveal to the internet user, like a satellite picture would, a city built to his facial features. Once revealed, this unique city can be explored indefinitely with the mouse, by zooming back and forth on the map.
Medientyp	Internetseiten
Post-Produktion	Circus
Account Executive	Axel Grollemund
Account Executive	Marie Guillemin
Etatdirektor	Camille Constantin
Kundenbetreuer	Olivier Daban
Texter	Thierry Brioul
Art Director	Laura Moreau
Art Director	Laurent Salles
Creative Director	Tanneguy de Thé
Creative Director	Guillaume Cartigny
Executive Creative Director	Ghislain de Villoutreys
Interaktive Entwicklung	Make Me Pulse