SBT - "El Chavo without el Chavo (Film Case)"

WMcCann

WMcCann São Paulo, Brasilien

15563

Marke: SBT
Länder: Brasilien

Werbende: SBT

Titel	El Chavo without el Chavo (Film Case)
Agentur	WMcCann
Kampagne	El Chavo without el Chavo
Werbende	SBT
Marke	SBT
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 8
Geschäftsbereich	Fernseh- & Radioprogramme & Sender
Philosophie	A special episode of El Chavo del Ocho caused much talk in Brazil. Through its social responsibility platform SBT do Bem, SBT, one of the largest TV channels in Brazil, deleted the main character of the show on the 35th anniversary of the series in the country, that was also the Childhood Day. The new episode was created to raise the awareness about child abandonment. The context couldn’t be better, since the Chavo is a boy living in a barrel who doesn’t know his parents or relatives and, in some episodes, even starves. The stunt developed by WMcCann aimed to raise awareness by removing from the show one of the most beloved characters in the country. 35 years after the series debut in Brazil, it’s still a top-rated TV show. To do this, it was necessary to analyze SBT’s entire catalogue of episodes. After selecting compatible scenes from more than 200 chapters, the agency used the technique of rotoscopy to remove the Chavo, creating a new story. In the special episode featuring the original voice actors, the village characters notice that the Chavo is missing and start looking for him. This way, SBT ensured visibility to a social problem that is often invisible to the public eye.
Medientyp	Fernsehen
Länge	72 seconds
Chief Creative Officer	Hugo Rodrigues
Chief Creative Officer	André Marques
Chief Operating Officer (COO)	Kevin Zung
VP, General Director	Marcio Borges
Creative Director	Ricardo Weitsman
Creative Director	Nicolás Romano
Creative Director	Viviane Pepe
Head of Art	Felipe Gomes
Creative Teammitglied	Alexandre “Xela” Oliveira
Creative Teammitglied	Rafael Dyer
Creative Teammitglied	Pedro Chaves
Creative Teammitglied	Felipe Latgé
Creative Teammitglied	Ricardo Weitsman
Cutter	Yuri Porto
Director of Client Services	Anna Moraes
Director of Client Services	Vitoria Silvestre
Media Vice President	André França
Medienteam	Horácio Rosário
Medienteam	Daniel Neves
Medienteam	Vitória Lobo
Medienteam	Lucas Gonçalves
VP Production	Tato Bono
Agency Producer	Cayan Lobo
Agency Producer	Rosinha Pinheiro
Agency Producer	Fabiana Diniz
Produktionsfirma	Homem de Lata Filmes
Regisseur	Alexandre Braga
Produzent Post-Produktion	Bernardo Leite
Post-Produktion	equipe Mandrill
Tonproduktion	Satelite Audio São Paulo
Stimme	RioSound
Produktion Grafik	Maurício Martim
Produktion Grafik	Nereu Marinho
Projektmanager	Yarha Costa
Public Relations	Kerena Neves
Public Relations	Bruna Ramos
Public Relations	Patrícia Lázaro
Approval Client	Priscila Stoliar
Approval Client	Daniela Martins
Approval Client	Becken Lima