Titel | Souvenirs de Paris |
Agentur | Marcel |
Kampagne | Souvenirs de Paris |
Werbende | Centre Pompidou |
Marke | Centre Pompidou |
Posted | April 2019 |
Geschäftsbereich | Transport, Reise & Tourismus |
Story | The Centre Pompidou in Paris is one of the most important art museums in the world, yet many tourists still haven’t heard of it. They always visit the same monuments: the ones sold as statuettes by souvenir shops and street sellers. So the agency created a Pompidou "statuette" and distributed 30,000 of them. It also recruited a squad of street sellers to promote the museum near more popular monuments. Each statuette had a QR code steering tourists to the Pompidou. A viral video of the operation helped the museum become even more famous. |
Medientyp | Internet-Film |
Länge | |
President | Agathe Bousquet |
Chief Executive Officer (CEO) | Pascal Nessim |
Chief Executive Officer (CEO) | Charles Georges-Picot |
Chief Creative Officer | Anne de Maupeou |
Executive Creative Director | Youri Guerassimov |
Executive Creative Director | Valéry du Peloux |
Texter | Antonin Jacquot |
Art Director | Clément Sechet |
Art Director | Aurélie Halbmeyer |
Director of Motion | Arnaud Raquin |
Partner | Blandine Mercier |
Kundenbetreuer | Noëlla Neffati |
Projektmanager | Claire Sioufi |
Projektmanager | Jeanne Philippe |
Geschäftsführender Teilhaber | Nicolas Lévy |
Social Media Manager | Julien Petit |
PR | Leila Touiti-Rose |
PR | Catherine Helfenstein |
Linguistic Consultant | Bethany Catterson |
Frontend Developer | Paul Vanlerberghe |
Technical Project Manager | Edouard Danesse |
Produktionsfirma | Artisans du Film |
Regisseur | Guillaume Talvas |
Produzent | Valéry du Peloux |
Direktor Fotografie | Nils Runiet |
Direktor Fotografie | Niels Benoist |
Kameramann | Pierre Bernier |
Cutter | Guillaume Talvas |
Assistenzredakteur | Cécile Valente |
Ton | Valentin Verrier |
Assistant Director | Nadia Moussa |
Kameramann | Frédéric Ouziel |
Production Coordination | Laura Fague Martin |
Camera Assistant | Maxime Maujan |
Post-production Supervisor | Thibaud Colignon |
Mixer | Charli Masson |
Kolorist | Johan Tür |
Post-Produktion | ADF L’atelier |
Musik | David Makima |
Druck | Prodigious |
Produzent | Suzanne PEREIRA DIAS |
Produzent | Nathalie TURMEL |
Modellbauer | Mathieu Andrieu |
Fotograf | Aurélie Halbmeyer |
Digitale Retuschierung | David Verduci |
Medienagentur | Blue 449 |
Chief Executive Officer (CEO) | Pascal Crifo |
Head of Digital trading | Julie Emberger |
Social Media Strategie | Théo Ravel de Fereirolles |
Head of Brand Activation | Fouad Hachani |
Endorsement & KOL | Carmelle Basset-Chercot |
PR Agency | MSLGROUP |
Chief Executive Officer (CEO) | Clément Leonarduzzi |
Communications Director | Benoit Parayre |
Head of Digital | Paul Mourey |