FQSA - "Loved ones forget themselves too"

Cossette Communication-Marketing

Cossette Communication-Marketing Montréal, Kanada

2708

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: FQSA
Länder: Kanada

Werbende: Fédération Québécoise des Sociétés Alzheimer

Titel	Loved ones forget themselves too
Agentur	Cossette Communication-Marketing
Kampagne	Loved ones forget themselves too
Werbende	Fédération Québécoise des Sociétés Alzheimer
Marke	FQSA
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 3
Geschäftsbereich	Informations-/Hilfevereinigung über der Krankheit
Slogan	Loved ones forget themselves too
Story	While Alzheimer's disease isolates 153,000 Quebecers and that, by 2031, it is estimated that the number of Quebecers with a neurocognitive disorder will increase by nearly 70% This campaign emphasizes that caregivers are so invested in the person they love that they can become overloaded with daily tasks. In the latest campaign created by Cossette, the FQSA’s goal is to familiarize the caregivers with the services and programs intended for them, as opposed to those offered for patients. The objective is to acknowledge the huge impact of the disease on caregivers’ lives as well as provide help. The Alzheimer disease isolates over 153 000 Quebecers and it is estimated that, by 2031, the number of Quebecers diagnosed with a neurocognitive disorder will increase by 70%. With the tagline: loved ones forget themselves too, the Alzheimer's Society wanted to remind caregivers that help is available to them. “There are a lot of excellent campaigns around Alzheimer's disease around the world. However, very few of them have approached it from a caregiver’s perspective,” says Richard Rochette-Villeneuve, Creative Director at Cossette. “We chose to focus on the most well-known symptom of the disease, memory loss, and transpose it to loved ones. This distinctive approach not only highlights the impact on everyone who is touched by the disease but is also unfortunately very true.”
Medientyp	Presse & Publikationen
Fotograf	Christian Tremblay
Werbeleiter	Sylvie Grenier
Werbeleiter	Laure Barnouin
Chief Creative Officer	Peter Ignazi
Chief Creative Officer	Louis-Philippe Tremblay
Creative Director	Richard Rochette-Villeneuve
Texter	François-Julien Rainvillea
Art Director	Alexandre Jutras
Art Director	Dorian Coureau
Strategic Business Lead	Mario Deschambault
Strategist	David Thomas
Strategist	Andréane Voyer
Media Director	Olivier Gilbert
Media Director	Jean-Sébastien David
Agency Producer	Mélissa Audette
Agency Producer	Michel David
Produktionsfirma	Soma
Direktor Fotografie	Jonathan Decoste
Cutter	Marc Denault
Post-Produktion	Attraction Québec
Aufnahmestudio	Lamajeure
Audioingenieur	Mathieu Morin