Titel | Finish 'Kadın' Integration (Film Case) |
Agentur | Havas Istanbul |
Kampagne | Finish 'Kadın' Integration |
Werbende | Reckitt Benckiser |
Marke | Finish |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 8 |
Geschäftsbereich | Reinigungsprodukte & Waschmittel |
Philosophie | Instead of creating an ad we used a product integration to a popular TV series and built the script around our purpose. We used a character “Bahar”, who hasn’t smiled since the first episode. Before the integration, influencers tweeted that Bahar needs a dishwasher. That tweet was broadcasted as a TV band without branding. We answered this tweet and announced that we had a surprise for her. Then a dishwasher was given as a gift to Bahar by her stepfather. Our ad became online just after that scene. In the ad, we see her smiling for the first time. |
Medientyp | Fernsehen |
Länge | |
Produktionsfirma | Circus |
Produktionsfirma | Contentine |
Produktionsfirma | DEPOfilm |
Executive Creative Director | Ergin Binyildiz |
Creative Director | Yavuzhan Gel |
Art Director | Hasan Yildirim |
Art Director | Ekrem Ertürk Düzel |
Art Director | Melike Erdemir |
Texter | Omer Ceran |
Etatdirektor | Berk Yılmaz |
Media Director | Didem Demiralp |
Media Director | Nevin Nebioğlu |
Strategist | Ayça Çınar |
Produktion | Ender Sevim |
Produktion | Melisa Gürkan |
Regisseur | İlkay Kopan |
Direktor Fotografie | Andaç Şahan |
Musik | 3K1A |
Agency Producer | Sıla Salgın |
Post-Produktion | İmaj |
Account Management Team | İrem Pusal |
Account Management Team | Lyvia Kuyumcuoğlu |
Medienteam | Aylin Aykut |
Medienteam | Tekin Timoçin |
Medienteam | Onur Güner |
Medienteam | Tuğyan Şendil |
Medienteam | Ülkü Şimşek |
Medienteam | Hülya Ekmekçi |
Medienteam | Erdem Yürük |
Social Media Team | İsmail Postalcıoğlu |
Social Media Team | Ece Özmet İşsever |
Social Media Team | Elif Deniz Yalçın |
Social Media Team | Yıldız Kaya |