Titel | Change The Ending |
Agentur | The Beyond Collective |
Kampagne | Change The Ending |
Werbende | Alzheimer's Research UK |
Marke | Alzheimer’s Research UK |
Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 9 |
Geschäftsbereich | Gemeinnützige Organisationen |
Story | The heartbreaking animated film brings to life the ‘happily ever afters’ that dementia has stolen. Despite the fact that millions in the UK will go through a devastating journey with dementia, there is still a startling lack of awareness about the early symptoms of the condition. Alzheimer’s Research UK has revealed that less than half (49%) the British public can name memory loss as an effect of dementia, with over a fifth (22%) saying they have no idea how the condition impacts people.With this campaign, Alzheimer’s Research UK urges the nation to stand with them to find a cure for dementia and change the ending for millions.The two minute film launched on TV with a special ad break in Channel 4 News on September 21st - World Alzheimer’s Day. |
Medientyp | Branded Content |
Länge | |
Medienagentur | Yonder Media |
Werbeleiter | Lorna Dawson |
Werbeleiter | Hannah Reynolds |
Chief Creative Officer | Dom Goldman |
Creative Teammitglied | Artem Bjork |
Creative Teammitglied | Ash Prentice |
Creative Teammitglied | Tim Van Der Mee |
Geschäftsführer | Jonny Ray |
Kaufmännischer Geschäftsführer | Anna Fotheringham |
Account Executive | Alice Ingram |
Leitender Produktionsverantwortlicher | Laura Graham |
Agency Producer | Annabel Jewers |
Agency Producer | Charlotte Jude |
Agency Producer | Elin Tiberg |
Head of Design | Andy Breese |
Designer | Maria Kay |
Designer | Kieran Rafferty |
Strategy Director | Mike Phillips |
Strategy Director | Claudia Bennett |
Animation | Passion Pictures |
Regisseur | againstallodds |
Produzent | Matt Saxton |
Executive Producer | Belle Palmer |
Produktionsfirma | Tubby Brother Films |
Regisseur | Dan Tubby |
Regisseur | Ben Tubby |
Produzent | Rosie Litterick |
VFX/Post Production | No.8 |
Produzent Post-Produktion | Ellie Thwaites |
Produzent Post-Produktion | Karen Noden |
Sounddesigner | Sam Robson |
Music / Sound Design | Wake the Town |
Komponist | Tom Player |
Musik | Dominic Bastyra |
Managing Director, Media | Ed Cox |