| Philosophie | The Times Of India presents an epic film to celebrate the invisible thread that binds us all as one in spite of our diverse differences. The ektara that binds a billion voices into one song. The Idea of India represented by the thread of light that embraces our differences and elevates our unity in diversity. The idea of the seamless thread that has held us all together as one nation over the 75 years of our Independence. Created by Wunderman Thompson India, the campaign is live across national news media, social media and various digital platforms. #WhatMakesUsOne campaign has a unique hashtag that invites every Indian to participate and celebrate the Idea of India in their own way. The thread of light travels across the country from Kashmir to Kanyakumari and Mumbai to Meghalaya at the speed of light, cinematically and metaphorically capturing a day in the life of India in split seconds through the medium of timelapse. Over a thousand forms of the same thread of light adorn Temples, Churches, Mosques, Gurudwaras, Monasteries, Monuments and Statues across India. Giant serial light forms highlight multiple religions and multiple regions, transforming the same thread of light through all our Gods, Angels, Leaders, Idols and Stars to illuminate our villages, towns and cities. Time travels with the same thread of light through trains, trucks, boats, rickshaws and seamless transitions from one location to another occasion at the speed of light. The Idea of India illuminated by the thread of light that binds all India as one family connecting the dots between our differences and uniting the collective soul of our country, blurring the boundaries between multiple religions, regions, cultures, languages, festivals and dissolving all our differences at the speed of light. The visual thread for this film is the festival of lights captured by hundreds of cinematographers and drone photographers and timelapse content creators throughout the festive season from Navaratri Lights in October to Diwali Lights in November, Christmas Lights in December to Sankranti Lights in January at multiple locations across the country. The musical thread of the invisible ektara elevates our ekta and binds the speeches of our inspiring leaders into one national narrative delivering the Timeline of India, through song and speech, powered by the voices of Mahatma Gandhi, Subash Chandra Bose, Jawaharlal Nehru, Sardar Patel, Indira Gandhi, AB Vajpayee and Narendra Modi. All the voices in our head that set fire to our imagination with the Idea of India. Because India is the melting pot of multiple cultures and multiple languages where people of all religions live together in harmony and the Times of India welcomes everyone in the world to come and grow with it, as one family. Vasudhaiva Kutumbhakam. The whole world is one family. |