| Titel | Welcome to Topgolf |
| Agentur | Anomaly |
| Kampagne | Come Play Around |
| Werbende | Topgolf |
| Marke | Topgolf |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 8 |
| Geschäftsbereich | Sport- & Gesundheitsclubs, Fitnessclubs, Spas, Diätcentren |
| Philosophie | Imagine watching your favorite sports team pull off a last-minute play that wins the game. What’s the first thing you do? Maybe you high-five your friend, thrust your fist into the air, or clap wildly. A fist bump or thumbs-up from a pal can bring reassurance when you need it most, and, when words fail us, emoji are always there to help us get our points across. Topgolf is tapping into the power of hand expressions in the newest iteration of its “Come Play Around” campaign, developed in partnership with its creative agency of record, Anomaly. Introducing a cast of characters known as the “Hand Head Crew,” each person has a hand instead of a head to underscore the camaraderie that gestures build throughout the game of golf. The campaign taps into the power of hand expressions, capturing the range of emotions players feel when they visit a Topgolf venue. It expands the details, from the anticipation felt with each crack of the knuckles to finger waggles between players after particularly good shots. You can take a look at the 60-second spot here and 30-second cut here. To achieve the visual effect of hands for heads, Topgolf and Anomaly outfitted people in custom head gear, then layered on CGI in post-production to create textures and shadows for a more life-like look and feel. This campaign serves as the second phase of Topgolf’s “Come Play Around” campaign, a brand platform that first launched last fall. The work is now live across social, OOH, OLV, CTV, digital, video, and print (including Vogue in the form of the attached full-page ad, designed to match the publication’s visual identity) across all markets where Topgolf operates. |
| Medientyp | Integrated Media/360 Activation |
| Länge | |
| Markt | Großbritannien |
| Soundtrack | “Fun” by Kaskade, Brohug, & Mr. Tape feat. Madge |
| Founding Partner / Global CCO | Mike Byrne |
| Creative Director | Craig Schlesinger |
| Creative Director | Stephen Mendonca |
| Managing Partner, Head of Design | Kevin Lyons |
| Design Director | Luca Bernardino |
| Designer | Keller Grimmer |
| Produktionsleitung | Erika Madison |
| Executive Producer | Chad Utsch |
| Director of Music Production | Ben Dorenfeld |
| Head of Business Affairs | Julia Clark |
| Projektleiter | Kathleen Owen |
| Managing Partner, Co-Head of Account Management | Damien Reid |
| Etatdirektor | Emily Dondero |
| Account Supervisor | Hana Trattner |
| Produktionsfirma | Riff Raff Films |
| Regisseur | The Sacred Egg |
| Owner / Executive Producer | Matthew Fone |
| Executive Producer | Matthew Clyde |
| Produzent | Jay Wintringer |
| Production Supervisor | Scott Passey |
| Direktor Fotografie | Tom Sigel |
| Stylist | Jenny Haapala |
| Produktionsdesigner | Alessandra Cadman |
| Redaktionsbüro | WORK Editorial NY |
| Cutter | Biff Butler |
| Assistenzredakteur | Chris Wronka |
| Founding Partner | Jane Dilworth |
| Geschäftsführer | Erica Thompson |
| Executive Producer | Alejandra Alarcon |
| Produktionsleitung | Chris Delarenal |
| Produzent | Andrea Cantor |
| Post-Produktion | The Mill London |
| VFX Shoot Supervisor | Jessica Groom |
| Head of Production / Executive Producer | Louise Unwin |
| Senior VFX Producer | Saskia Delius |
| Senior VFX Producer | Polly Roberts |
| Produktionsassistant | Sam Ashby |
| 2D-Lead | Adrian Monroy Diaz |
| 2D-Lead | Peter Hodsman |
| Leitung 3D | Kiril Mirkov |
| Leitung 3D | Mike Little |
| Leitung 3D | Laurent Giaume |
| 2D Artist | Mithun Jacob Alex |
| 2D Artist | Giacomo Verri |
| 2D Artist | Marko Perendija |
| 3D Artist | Jean Grandgirard |
| 3D Artist | Jack Enever |
| 3D Artist | Elia Goettlicher |
| 3D Artist | Clementine Supiot |
| 3D Artist | Luke Dadley |
| 3D Artist | Paolo Ceresa |
| 3D Artist | Thomas Craig |
| Animation Director | David Bryan |
| Finished Artist | Lora Nikolaeva |
| Kolorist | Peter Oppersdorff |
| Kolorist | Katie Dymmock |
| Executive Producer Color | Saskia Delius |
| Resource Manager | Jemma Beaumont |
| Color Assist | Rory Leighton |
| Color Assist | Caitlin Donaldson |
| Color Assist | Henry White |
| Color Assist | Kennedy Dawson |
| Audio-Postproduktion | Heard City |
| Leitung Musik | Ricall Music |
| VO Talent | Hally Leadbetter |