Airtel - "RAINMAKER"

Noah's Ark Communications Lagos, Nigeria

Awards

1244

Marke: Airtel
Länder: Nigeria

Werbende: Airtel Nigeria

Titel	RAINMAKER
Brief	The Rain MakerAirtel is vastly known for its unique approach to culturally relevant storytelling and so, we showed the consequences of inconsistencies on the fate of a people in the most culturally resonant way possible. We tapped into the ancient art of rain control by traditionalists but with a twist - A rainmaker who an entire village depended on to either make or stop the rain but was not always able to make the needful happen; a metaphor for the inconsistencies that category users experience.
Agentur	Noah's Ark Communications
Kampagne	RAINMAKER
Werbende	Airtel Nigeria
Marke	Airtel
Posted	November 2021
Geschäftsbereich	Dienste an Privatperson
Story	Since 2019, Airtel had led the charge for 4G in Nigeria, with the widest 4G coverage, albeit coming to the market last among the 4 main mobile network operators. In many ways (product and communications), Airtel has revolutionized how consumers perceive and accepted the 4G network. However, as is the case with most highly competitive categories, it was only a matter of time before the competition began to catch up and before consumers began to demand even more. So, we needed to be proactive - grow penetration and get competition customers faster than we lose customers
Medientyp	Fernsehen
Chief Creative Officer	Lanre Adisa
Executive Creative Director	Bolaji Alausa
Creative Director	Maurice Ugwonoh
Deputy Creative Director	Solomon Osafile
Etat-Planer	Adedeji Adeleke
Etat-Planer	Ife Tabi
Etat-Planer	Aniete Equere
Texter	Jesujoba Popoola
Texter	Adeyemi Mabayomije
Art Director	Mitchelle Defounga
Art Director	Maya Adeyemo
Art Director	Adetola Shode
Kundenbetreuer	Judith Ezeali
Kundenbetreuer	Abimbola Sanusi
Operations	Patience Ugbe
Operations	Daniel Akintobi
Filmproduzent/Produzent	Faruk Lasaki
Produktionsfirma	Ark Resources Entertainment