Titel | Heinz Draw Ketchup |
Agentur | Rethink Communications Inc. |
Kampagne | Heinz Draw Ketchup |
Werbende | Kraft Heinz |
Marke | Heinz |
Datum der ersten Ausstrahlung/Veröffentlichung | 2021 |
Geschäftsbereich | Mayonnaise, Ketchup, Senf |
Story | We anonymously asked people all over the world to draw ketchup. The result? They all drew Heinz.The experiment was conducted with dozens of participants across five continents, none of whom had any idea what brand the experiment was for. All they were told was to “draw ketchup,” and most reacted by drawing a bright red bottle with “Heinz” written on it.Those labels were featured on a limited-release run of Heinz bottles, and on digital billboards. |
Medientyp | Case Study |
Länge | |
Sound & Music | Vapor Music Group |
Chief Creative Officer | Aaron Starkman |
Executive Creative Director | Mike Dubrick |
Head of Art and Creative Director | Joel Holtby |
Stellvertretender Creative Director | Zachary Bautista |
Art Director | Zachary Bautista |
Texter | Geoff Baillie |
Designer | Jaclyn McConnell |
Leiter Strategie | Sean McDonald |
Strategist | Julian Morgan |
Produzent | Alex Butt⠀ |
Produktionkoordinator | Spencer J. Houghton |
Druck-Produzent | Narine Artinian |
Produktionsfirma | R+D Productions |
Direktor Fotografie | Scott McClelland |
Cutter | Stephen Parker |
Online / Grading | Emmett Maloney |
Etatdirektor | Amy Greenspoon |
Etatdirektor | Kai de Bruyn Kops |
Kundenbetreuer | Allie Kennedy |
Engineer | Art Mullin |
Public Relations | The Colony Project |
Medienagentur | Carat |
Community Management | SALT |
Werbeleiter | Nina Patel |
Werbeleiter | Daniel Gotlib |
Werbeleiter | Chanel Simpson |
Werbeleiter | Keeyan Arvandi |