| Titel | Volts by Volvo |
| Brief | A survey by Volvo Cars Belgium revealed a striking fact: 56% of electric drivers don’t know if the electricity they use is green. So what’s the point of driving electric if your electricity isn’t green? Volts by Volvo was the answer. It's a green energy contract for your home, enabling you to drive clean by charging green. Volvo suddenly became an energy provider as well as a car maker. Green energy expert Eneco served as consultant on the project. |
| Agentur |
FamousGrey
|
| Kampagne |
Volts by Volvo
|
| Werbende |
Volvo
|
| Marke |
Volvo Volts
|
| Posted | November 2019 |
| Geschäftsbereich | Kraftfahrzeuge
|
| Story | A survey conducted by Volvo Cars Belgium, revealed a striking insight: 56% of electric drivers don’t know if the electricity they use is green. 24% even admits using grey energy. But what’s the point of driving electric, if your electricity isn’t green?Volts by Volvo was the answer to this paradox of electric driving. Volts by Volvo is a green energy contract for your home, enabling you to drive clean by charging green. As a result of this strategic choice and new product, Volvo suddenly went from being a car manufacturer to being an energy provider.Volts by Volvo was developed in close collaboration with green energy expert Eneco, served as our consultant and helped us with legal conditions of the energy contracts. |
| Medientyp |
Case Study
|
| Executive Creative Director |
Peter Ampe
|
| Executive Creative Director |
Jonathan Detavernier
|
| Creative Teammitglied |
Marc Richard Vander Heyden
|
| Creative Teammitglied |
Diederik Jeangout
|
| Experience Director |
Maarten Breda
|
| Strategist |
Maarten Van Daele
|
| Brand Leader |
Barbara Van Huis
|
| Projektmanager |
Matthias Roose
|
| Kaufmännischer Geschäftsführer |
Joachim François
|
| PR manager |
Laure Vandeghinste
|
| PR manager |
Déborah de Klerck
|
| Kaufmännischer Geschäftsführer |
Carola Michiels
|
| Developer |
Arno van Biesen
|
| Projektmanager Digital |
Kurt Van Nieuwenhove
|
| Webdesigner |
Greg Ellinger
|