| Titel | The Cost of Gold |
| Agentur | DM9DDB |
| Kampagne | The Cost of Gold |
| Werbende | The Urihi Yanomami Association |
| Marke | The Urihi Yanomami Association |
| Posted | März 2023 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Philosophie | The Yanomami are the largest indigenous group in the Amazon rainforest, and they have an alternative version of the Oscar statuette. Without using gold as a raw material, the object is shaped like the deity Omama and will be sent to the winners of the world’s most renowned movie awards. The idea was developed by the Brazilian agency DM9 and it is meant to draw global attention to the humanitarian crisis of the indigenous people caused by illegal gold extraction. Before the winners receive the statuette, twenty of the main Oscar nominees will receive a video message via social media from Junior Hekurari Yanomami, leader of the Urihi Associação Yanomami. The receiving stars include Angela Bassett, Jamie Lee Curtis, Kerry Condon, Stephanie Hsu, Hong Chau, Brendan Gleeson, Judd Hirsch, Brian Tyree Henry, Barry Keoghan, Ke Huy Quan, Brendan Fraser, Colin Farrell, Austin Butler, Bill Nighy, Paul Mescal, Andrea Riseborough, Cate Blanchett, Michelle Williams, Ana de Armas, and Michelle Yeoh. The action will also direct artists and the audience to a digital calculator that shows the social and natural impact each gram of illegal gold has on the Amazon Rainforest and the Yanomami people. “In your culture, gold means success. For my people, for the forest and the creatures that still remain in the Amazon, it means death and destruction”, says Junior. |
| Medientyp | Case Study |
| Länge | |
| Chief Creative Officer | Icaro Doria |
| Vice President (VP) | Laura Esteves |
| Creative Teammitglied | Cino Zucchi Architects |
| Creative Teammitglied | Diego Guerhardt |
| Creative Teammitglied | Pedro Rosadas |
| Executive Producer | Alex Mehedff |
| Executive Producer | Fabio Pinheiro |
| Executive Producer | Sarina D'Avila |
| Coordinator | Maran Poian |
| Coordinator | Gabriel Sidorenko |
| Produktionsmanager | Gabriel Sidorenko |
| Direktor Fotografie | Gabriel Cupaiolo |
| VFX-Künstler | JP Oliveira |
| VFX-Künstler | Michael Eduardo |
| Musik | Will Bone |
| Produktionsleitung | Vitor Zafer |
| Executive Producer | Lu Novelli |
| Spezialeffekte | Guilhermina de Paula |
| Spezialeffekte | Bruno Rodrigues |
| Produzent | João Pedro Juknevicius |
| Chief Executive Officer (CEO) | Pipo Calazans |
| Chief Operating Officer (COO) | Thomas Tagliaferro |
| Strategic Business Lead | Anita Souza |
| Executive Creative Director | Nina Marchetto Lucato |
| Creative Teammitglied | Bruno Anibal |
| Creative Teammitglied | CAIQUE LLAGUNO |
| Creative Teammitglied | Gus Souza |
| Content Producer | Jussara Coutinh |
| Content Producer | Giulia Lorenzetti |
| Grafik | Flavio de Paula Rocco |
| Grafik | Lindsay Oliveira |
| Etat-Planer | Rafael Lisita |
| Medienmanager | Flavia Carolina Ito |
| Regisseur | Hanna Batista |
| Coordinator | Rafaela Pellegrino |
| Produzent | Jorge Luiz da Silva Souza Filho |
| Kameramann | William Santos de Oliveira |
| Kameramann | Ralysson de Oliveira Ramires |
| Kameramann | Renerisson Magalhães Pinto |
| Drone Operator | Jean Steferson Oliveira Rufino |
| Zeichner | Felipe Corcione |
| Fotograf | Gil Inoue |
| Fotograf | Greta Cuneo |
| Cutter | Kaluã Leite |
Mehr Projekte
ALLE SEHENSmiles Everywhere
- MARKE:
- Colgate
- AGENTUR:
- VML Brazil
True VW
- MARKE:
- Volkswagen
- AGENTUR:
- AlmapBBDO