Department for Transport - "Pint Block"

VML

VML London, Großbritannien

Awards

4670

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Department for Transport
Länder: Großbritannien

Werbende: Department for Transport

Titel	Pint Block
Agentur	VML
Kampagne	Pint Block
Werbende	Department for Transport
Marke	Department for Transport
Posted	Juli 2020
Geschäftsbereich	Verkehrssicherheit
Philosophie	When it comes to drink driving, young men don't listen to the government. But they will listen to their mates. So, VMLY&R created Pint Block – 60 ways to stop your mate having a pint and getting behind the wheel. That's one Pint Block for every young person killed or seriously injured, each month, in a drink driving accident. Posters, beer mats and bar runners were distributed to pubs, bars, music venues, football and cricket clubs, and gyms. Pint Block gave mates fun, irreverent ways to tackle a tricky situation, proving humour is often the best way to make a serious point.
Medientyp	Plakat
Chairman	Mark Roalfe
Chief Creative Officer	Laurent Simon
Creative Director	Gavin McGrath
Creative Teammitglied	Sophie Taylor
Creative Teammitglied	George Robb
Creative Teammitglied	Perle Arteta
Creative Teammitglied	Christopher Joyce
Creative Teammitglied	Matt Luke
Creative Teammitglied	Yama Noorzad
Creative Teammitglied	Anuj Shah
Creative Teammitglied	Denesh Agnihotri
Creative Teammitglied	Paula Hochberg
Senior Designer	Dominic Frain
Design Manager	Grant Gillard
Strategy Director	Jonathan Ewles
Strategist	Micha Levy
Kaufmännischer Geschäftsführer	Rebecca Bright
Etatdirektor	Ellie Thomson
Eventproduzent	Alex Winterbotham
Senior Producer	Beth Dooley
Illustrator	Alasdair Spencer
Illustrator	Ben Armson
Illustrator	Joe Gamble
Illustrator	Joey Yu
Illustrator	Inga Ziemele
Illustrator	Chester Holme
Illustrator	Tegan Price
Illustrator	Molly Fairhurst
Illustrator	Gaurab Thakali
Illustrator	Ceara Coleman
Artist Management	YCN