With Authenticity Guarantee, eBay is tackling its reputation of being the flea market of the internet. Showing they’re a trusted reseller of luxury fashion and repositioning them as a competitor to trusted more fashionable brands like Stockx and The ReelReel.
Creative Team:
Trent Spear
Micheal Gusman
Amanda Wennberg
Ernest Chan
Theo Gibson
Abe Baginskiy
Nic Faouen