| Titel | iHelp |
| Agentur | Miami Ad School San Francisco |
| Kampagne | iHelp |
| Werbende | Miami Ad School San Francisco |
| Marke | Apple |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2008 / 4 |
| Geschäftsbereich | Werbung & Kommunikation |
| Story | In today's world, stress, work and responsibilities are on the dramatic rise. People continue to push themselves to attain their goals and handle their responsibilities. That means less sleep, more nicotine, alcohol and narcotic consumption, and added stress, which combined together puts people's mental and physical health in great risk. The problem is also amplified with our dependence on and excessive use of technological devices. The problem is that people do NOT think they should take a break. And when they do, they feel guilty because they feel the need to push themselves further. They think their body is playing tricks on them or that they are slacking off because everybody else is working so much harder than them. So how can we truly know when our bodies need a break? iHelp is here to tell you when you really need a break, and how to productively make use of one. |
| Medientyp | Interaktiv |
| Länge | |
| Texter | Hatem El Akad |
| Art Director | Donghoon Lee |
| Art Director | PAOLA DELGADO CORNEJO |