Titel | Neighbours |
Agentur | Wunderman Thompson Singapore |
Kampagne | Neighbours |
Werbende | Housing & Development Board, Singapore |
Marke | Housing & Development Board, Singapore |
Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 1 |
Geschäftsbereich | Immobilien |
Slogan | Designed for Life. Not just for Living. |
Story | A black-naped oriole flies through the new Housing & Development Board eco-town in Singapore and introduces us to its neighbours. Through its cheeky and cheery view of its neighbours we can see how HDB's new estates are built in harmony with nature and enhance the quality of life for people from all walks of life. |
Philosophie | We made a local bird – a Black Naped Oriole - the narrator and hero of our film. Through her tongue-in-cheek view of her neighbours (Singapore residents in the adjoining HDB estates), it showed not just that HDB estates are built in harmony with nature, but also how HDB’s planning and buildings have a positive impact on the lives of its residents. |
Problem | Over the last 60 years HDB have put more than roofs over heads of residents. Their many public spaces and eco-planning are designed to enhance the quality of lives. We needed to highlight these facts which can often be overlooked by residents. |
Ergebnis | Positive response in social media and brand affinity scores. |
Medientyp | Fernsehen & Kino |
Länge | |
Soundtrack | Song Zu Singapore |
Mehr Informationen | https://www.hdb.gov.sg/cs/designedforlife/home.html |
CGI | MPC Shanghai |
Chief Creative Officer | Farrokh Jal Madon |
Creative Director | Liyu Min Zie |
Creative Director | Aarti Nichlani |
Texter | Aarti Nichlani |
Texter | Farrokh Jal Madon |
Art Director | Liyu Min Zie |
Agency Executive Producer | Kimie Ong |
Agency Executive Producer | Gwee Wei Wei |
Leiter Strategie | Malati Afridi |
Direktor Kundenservice | Gaurav Lalwani |
Etatdirektor | Fred Eng |
Kundenbetreuer | Hazel Lim |
Film Director | Ros Yusof |
Direktor Fotografie | Wutthirai Priyapakdeekul |
Filmproduzent/Produzent | Aundrea Bligh |
Filmproduzent/Produzent | Billy Choo-Letts |
Film Editor | Neo Rui Xin |
Kolorist | Ben Conkey |
Kolorist | Taejeong Kim |
Produzent Post-Produktion | Charmaine Wong |
Online Artist | Joni Raso |
Music Creative Director | Gerard Fitzgerald |
Komponist | Gerard Fitzgerald |
Music Producer | Donny Pereira |
Sound Engineer | Damian Waddell |
Musik | Song Zu Singapore |
Film Production Company/Photographer | The Prosecution Film Company |
Post-Produktion | VHQ Singapore |
CGI Executive Producer | Jamie Loudon |
VFX Director | Barry Graves |
VFX Producer | Pooja Pandya |
Leiter Kundenkontakt | Florence Keh |
Leiter Kundenkontakt | Joyce Ng |