Neo Rui Xin
TitelNeighbours
Agentur
Kampagne Neighbours
Werbende Housing & Development Board, Singapore
Marke Housing & Development Board, Singapore
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 1
Geschäftsbereich Immobilien
Slogan Designed for Life. Not just for Living.
Story A black-naped oriole flies through the new Housing & Development Board eco-town in Singapore and introduces us to its neighbours. Through its cheeky and cheery view of its neighbours we can see how HDB's new estates are built in harmony with nature and enhance the quality of life for people from all walks of life.
Philosophie We made a local bird – a Black Naped Oriole - the narrator and hero of our film. Through her tongue-in-cheek view of her neighbours (Singapore residents in the adjoining HDB estates), it showed not just that HDB estates are built in harmony with nature, but also how HDB’s planning and buildings have a positive impact on the lives of its residents.
Problem Over the last 60 years HDB have put more than roofs over heads of residents. Their many public spaces and eco-planning are designed to enhance the quality of lives. We needed to highlight these facts which can often be overlooked by residents.
Ergebnis Positive response in social media and brand affinity scores.
Medientyp Fernsehen & Kino
Länge
Soundtrack Song Zu Singapore
Mehr Informationen https://www.hdb.gov.sg/cs/designedforlife/home.html
CGI
Chief Creative Officer
Creative Director
Creative Director
Texter
Texter
Art Director
Agency Executive Producer
Agency Executive Producer
Leiter Strategie
Direktor Kundenservice
Etatdirektor
Kundenbetreuer
Film Director
Direktor Fotografie
Filmproduzent/Produzent
Filmproduzent/Produzent
Film Editor
Kolorist
Kolorist
Produzent Post-Produktion
Online Artist
Music Creative Director
Komponist
Music Producer
Sound Engineer
Musik
Film Production Company/Photographer
Post-Produktion
CGI Executive Producer
VFX Director
VFX Producer
Leiter Kundenkontakt
Leiter Kundenkontakt

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