Online grocer Farmdrop has launched its 2020 Christmas campaign, focusing on the most forgotten critical workers of 2020: Britain’s farmers. The short, funny ads, created by Hell Yeah! focus on the fact that Britain’s farmers have been out there every day - by showing them attempting to do their job remotely; managing their teams (cows, goats and sheep) via remote video call.
Philosophie
The ads, which were produced in just three weeks, and on a tight budget, will run online on Youtube, Facebook and Instagram as well as organic social. Farmdrop is an online grocer, home delivering organic fresh produce and everyday groceries using electric delivery vehicles and eco-friendly packaging. The company was founded in 2013 with a mission to build a healthier and more sustainable food system, and launched its first TV campaign this summer. Farmdrop sales have skyrocketed during the pandemic and the company was able to help keep smaller farms and producers up and running after demand collapsed from the restaurant trade during the lockdowns.