Titel | no slips. |
Agentur |
Miami Ad School Europe
|
Kampagne |
no slips.
|
Werbende |
Ieva Povilauskaite
|
Marke |
Faber-Castell
|
Datum der ersten Ausstrahlung/Veröffentlichung |
2019 / 12
|
Geschäftsbereich | Büroausstattung
|
Slogan | use grips, avoid slips |
Story | One slip of a text liner can change the meaning of absolutely anything - even today’s news. |
Philosophie | One slip of a text liner can change the meaning of absolutely anything - even today’s news.
|
Problem | Faber-Castell rises very early, reads the morning newspapers, and then places digital posters based on them right next to the local newspaper kiosks. |
Ergebnis | A new ad is generated every morning - each featuring today’s newspapers with misleadingly highlighted headlines. Faber-Castell shows the advantage of their patented Grip Marker - a text liner with a special dotted grip zone for a secure, non-slip grip.
|
Medientyp |
Außenwerbung
|
Art Director |
Eva Povilauskaite
|