Ieva Povilauskaitė
Art Director at Miami Ad School
Titelno slips.
Agentur
Kampagne no slips.
Werbende Ieva Povilauskaite
Marke Faber-Castell
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Büroausstattung
Slogan use grips, avoid slips
Story One slip of a text liner can change the meaning of absolutely anything - even today’s news.
Philosophie One slip of a text liner can change the meaning of absolutely anything - even today’s news.
Problem Faber-Castell rises very early, reads the morning newspapers, and then places digital posters based on them right next to the local newspaper kiosks.
Ergebnis A new ad is generated every morning - each featuring today’s newspapers with misleadingly highlighted headlines. Faber-Castell shows the advantage of their patented Grip Marker - a text liner with a special dotted grip zone for a secure, non-slip grip.
Medientyp Außenwerbung
Art Director

Könnte Ihnen auch gefallen...

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's