| Titel | no slips. |
| Agentur | Miami Ad School Europe |
| Kampagne | no slips. |
| Werbende | Ieva Povilauskaite |
| Marke | Faber-Castell |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 12 |
| Geschäftsbereich | Büroausstattung |
| Slogan | use grips, avoid slips |
| Story | One slip of a text liner can change the meaning of absolutely anything - even today’s news. |
| Philosophie | One slip of a text liner can change the meaning of absolutely anything - even today’s news. |
| Problem | Faber-Castell rises very early, reads the morning newspapers, and then places digital posters based on them right next to the local newspaper kiosks. |
| Ergebnis | A new ad is generated every morning - each featuring today’s newspapers with misleadingly highlighted headlines. Faber-Castell shows the advantage of their patented Grip Marker - a text liner with a special dotted grip zone for a secure, non-slip grip. |
| Medientyp | Außenwerbung |
| Art Director | Eva Povilauskaite |
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