Axe - "AXE ft. BZRP"

LOLA MullenLowe

LOLA MullenLowe Madrid, Spanien

6242

Marke: Axe
Länder: Spanien

Werbende: Unilever

Titel	AXE ft. BZRP
Agentur	LOLA MullenLowe
Kampagne	AXE ft. BZRP
Werbende	Unilever
Marke	Axe
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 9
Geschäftsbereich	Deodorants
Philosophie	LOLA MullenLowe, Bizarrap, and AXE came together in an unexpected collaboration to remix one of their best fragrances: AXE BLACK REMIXED. The brand partnered with Bizarrap, the Argentine composer, producer, and current hit-maker, to add a fresh twist to their iconic fragrance. We're all familiar with the challenges that come with those initial moments of attraction. That's why AXE (& BIZA) are offering an amazing fragrance with an extra boost of confidence, this time by harnessing Biza's iconic 'hand-up' cheer-on gesture, which he extends to every artist that collaborates with him, and now even to an everyday guy. In the film, we witness a young man applying AXE's new fragrance, which features hints of frozen pear, cedarwood, and, unexpectedly, notes of BZRP. After applying the fragrance, a magical journey unfolds as the power of that fragrance takes the form of BZRP, who encourages our hero in every step of the way on getting with his crush. In the end, after a BZRP concert, it is she who catches a whiff of the incredible fragrance on the boy, and this time, she is surprised to see BZRP encouraging her to express her feelings for him as well.
Medientyp	Fernsehen
Länge	60 seconds
Werbeleiter	Caroline Gregory
Werbeleiter	Francisco Cevasco
Werbeleiter	Angel Martinez
Werbeleiter	Miguel Ángel Ramírez
Werbeleiter	Florencia Villar
Executive Creative Director	Tomás Ostiglia
Creative Director	Kevin Cabuli
Creative Director	Jorge Zacher
Texter	Natalia Chona
Texter	Augusto Callegari
Art Director	Natalia Cabrera
Art Director	Pedro Mezzini
Design Director	Yan Graller de Oliveira
Geschäftsführer	Tom Elliston
Etatdirektor	Catalina Aguirre
Account Executive	Paula Portela
Account Executive	Sofía Pérez-Arellano
Produktionsleitung	Felipe Calviño
Agency Producer	Mariana Saro
Public Relations	Enrique Caballero
Public Relations	Eduardo Villanueva
Agentur	IPG Global
Business Leader, Strategy	Federico Duberti
Golbal Strategic Planner	Gerard Crichlow
Regisseur	Felipe Gómez Aparicio
Regisseur	Rocío Crudo
Executive Producer	Ramón Corominas
Executive Producer	Sete Ledo de Pablo
Produzent	Noelia lobo
Herstellungsleiter	Foncho Rodríguez
Direktor Fotografie	Pablo Guijarro
Production Art Director	Edu Parrilla
Wardrobe	Yolanda Leal
Cutter	Manuel Dondas
Post-Produktion	Blackout
Post Production Coordinator	Monica Colomer
Post Production Coordinator	Lupe Jiménez
Schauspieler	Bizarrap