Change the ref - "Oregon"

Alma

Alma Coconut Grove, Vereinigte Staaten von Amerika

2009

Titel	Oregon
Agentur	Alma
Kampagne	Absurd Reality
Werbende	Change the ref
Marke	Change the ref
Posted	Dezember 2020
Geschäftsbereich	Gemeinnützige Organisationen
Story	Firearm-related deaths are the third leading cause of death overall in the U.S. for children under the age of 18. Minors are both victims and perpetrators — sometimes simultaneously. Since 2015, there have been more than 1,500 shootings by children, yet some states have stricter regulations on lottery and alcohol purchases than with the sale of firearms. To better illustrate this, alma created “Absurd Reality,” a creative campaign in partnership with Change the Ref, a non-profit that raises awareness about gun violence and was founded by the parents of one of the Parkland shooting victims. The campaign features images of real establishments across the United States, where people can purchase alcohol, lotto, and guns – all in one place. To amplify the campaign even further, alma also developed radio spots that recreate a dialogue between a salesclerk and a customer in these same stores.
Medientyp	Außenwerbung
Creative Director	Virgilio Flores
Creative Director	Santiago Cuesta
Creative Director	Daniel Correa
Art Director	Emilia Lora
Art Director	Orlando Velez
Produktion	Michelle Headley
Director Of Production	Yeyo Marquez