Ease Labs - "The Beauty Hidden Inside Cannabis"

McCann Health Brazil

McCann Health Brazil São Paulo, Brasilien

Awards

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Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Ease Labs
Länder: Brasilien

Werbende: Ease Labs

Titel	The Beauty Hidden Inside Cannabis
Agentur	McCann Health Brazil
Kampagne	The Beauty Hidden Inside Cannabis
Werbende	Ease Labs
Marke	Ease Labs
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 12
Geschäftsbereich	Gesundheits- und Pharmazeutische Produkte
Philosophie	Situation The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results. Challenge The challenge was to show the beauty behind cannabis as the world knows it and, at the same time, create a concept and a campaign that was joyful and attracted the attention of all audiences. Solution To demystify this prejudice that still exists, we use the microscopic view of cannabis leaves, to take the deeper look that science is capable of. For this we created the concept: the beauty hidden inside cannabis. As a result, a graphic campaign of singular beauty was born, accompanied by the same simplicity and effectiveness as its concept.
Medientyp	Interaktiv
Länge	94 seconds
Chief Executive Officer (CEO)	Joao Consorte
Creative Director	Alessandra Gomes
Art Director	Eduardo Basque
Texter	Fernando Franchim
Executive Producer	Themistocles Silva
Executive Producer	Ycaro Prata
Executive Producer	Jessica Brockestayer
Executive Producer	Karen Xavier
Etatdirektor	Ana Padinha
Produktionsfirma	Deep Films
Regisseur	Thiago Silva
Direktor Fotografie	Felipe Lion
Cutter	Lucas Mello
Kolorist	Ricardo Herling
Produzent Ton	Studio Tesis
Post-Produktion	Deep Films
Filmproduzent/Produzent	Ycaro Prata
Filmproduzent/Produzent	Karen Xavier
Global Account Leader	Ana Padinha
Post-Produktion	Eduardo Basque