Bert Hagendoorn Interview(s)
PHNX Tribute Jury
Why did you think it was important to join the PHNX jury?
In the light of all awards and events that are cancelled, it is essential to keep celebrating creativity. To motivate the creators and share successful projects via this platform.
What impact do you think the event might have on the industry?
It gives hope to everyone. It stimulates creatives and brands to come up with great work. Even in dark times, we show how to use creativity to come up with a new solution, being this stage!
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
I think that is an excellent idea. They all have different viewpoints and ways of looking at things.
What will you be looking for when you start judging the entries?
Apart from originality and creativity, I will be looking for effective projects. And not just economically effective, but also projects bringing real value to the world.
What lasting impact might the current crisis have on creative work?
The way we work together with each other, use our office and travel around the work will change. But more importantly, I think people realize more than ever, that we're part of nature!
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