Titel | Colour can change everything 1 |
Agentur | DDB Montreal |
Kampagne | Wrong Colours |
Werbende | Volkswagen |
Marke | Volkswagen Jetta |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 11 |
Geschäftsbereich | Autos |
Story | Colour is scientifically proven to affect your mood. So, with the 2019 Jetta’s available 10-colour ambient interior lighting, you can choose the colour you want for the mood you want. In order to demonstrate how drastically colour can change an ambiance, we created a series of prints where one wrong colour has an impact on the whole scene’s atmosphere. |
Medientyp | Presse & Publikationen |
Executive Creative Director | Sann Sava |
Art Director | Félix-Antoine Brunet |
Art Director | Mélissa Charland |
Texter | Olivier Giguère |
Illustrator | Jack Teagle |
Etatdirektor | Madjid Hamidi |
Strategist | Hugo Martin-Bonneville |