| Titel | III (Three) |
| Titel (Originalsprache) | Tres |
| Agentur | Grey Worldwide Mexico |
| Kampagne | III (Three) |
| Werbende | Reinserta |
| Marke | Reinserta |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 4 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Story | Reinserta, a Mexican NGO that supports children and adolescents exposed to the criminal justice system, has launched a fundraising campaign through the short film "III." The film highlights the living conditions of children in contact with prisons and aims to build dignified maternity spaces and a new "baby library" in Monterrey, as well as provide psychological and legal care programs. Around 500 children are born and live in Mexican prisons, separated from their mothers after three years. The film tells a powerful and heartbreaking story to encourage support for these mothers and children. |
| Medientyp | Branded Content |
| Länge | |
| Werbeleiter | Saskia Nino de Rivera |
| President & Chief Creative Officer | Diego Medvedocky |
| Worldwide Chief Creative Officer | Javier Campopiano |
| Chief Creative Officer | Alexis Ospina |
| Executive Creative Director | Mauricio Guerrero |
| Creative Director | Nicolas Diaco |
| Art Director | Mauricio Sanchez Arroyave |
| Production Director | Julieta Napoli |
| Produktionsfirma | Oriental Films Mexico |
| Regisseur | María Fernanda “Yupi” Segura |
| Regisseur | Sauna |
| Executive Producer | Mauricio Clavijo |
| Executive Producer | Carolina Moreno |
| DP | Agustin Claramunt |
| Art Director | Giuliana Pavino |
| Art Director | Belen Betbebe |
| Herstellungsleiter | Karina Santiago |
| Cutter | Saulo Diarte |
| Cutter | Alejandro Diarte |
| Wardrobe | Almudena Segura |
| Post-Produktion | Pedro Aragón |
| Tonproduktion | Satelite Audio |
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