The Department of Culture and Tourism Abu Dhabi - "Can't Wait to Winter (Liu Yifei)"

HoC Dubai

HoC Dubai Dubai, Vereinigte Arabische Emirate

533

Marke: The Department of Culture and Tourism Abu Dhabi
Länder: Vereinigte Arabische Emirate

Werbende: The Department of Culture and Tourism Abu Dhabi

Titel	Can't Wait to Winter (Liu Yifei)
Agentur	HoC Dubai
Kampagne	Can’t Wait to Winter
Werbende	The Department of Culture and Tourism Abu Dhabi
Marke	The Department of Culture and Tourism Abu Dhabi
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 11
Geschäftsbereich	Bestimmungsörter (Länder und Plätze)
Story	The second film follows Chinese celebrity Liu Yifei as the outfits she’s packed break free to guide her through Abu Dhabi – leading her from one immersive experience to the next with effortless style. As Liu Yifei explores the emirate, her outfits become her tour guide, making her winter one to remember.
Philosophie	After declaring to the world that ‘One Summer Isn’t Enough’, the Department of Culture and Tourism – Abu Dhabi is putting itself on the map as an ultimate winter sun destination. While winter in the West means grey skies and duller days, Abu Dhabi offers holiday-goers the chance to free their fairer-weather favourites from storage boxes everywhere. Abu Dhabi invites them shake off the winter blues and do what they rarely imagine doing this time of year – get excited to winter. Whereas for regional markets, excitement and winter go hand in hand. After long, slow summers, Abu Dhabi’s neighbours can’t wait for winter. By turning ‘winter’ into a verb, the campaign makes it an active season, embodying the spirit the capital wants to embrace. And so, the campaign kicks off with a series of whimsical films in four stages, produced by Dejavu. Each brings this excitement to life in full force, following the adventures of packed outfits as they actively escape their owners after arrival. With so much anticipation in the air, even these animated clothes ‘Can’t Wait to Winter’ in Abu Dhabi. Even a packed line-up of films such as this showcases just the tip of the excitement iceberg in store for visitors this winter. One thing’s for sure, winter in Abu Dhabi has us on the edge of our seats.
Medientyp	Fernsehen
Werbeleiter	H.E. Nouf Mohamed Al-Boushelaibi
Werbeleiter	Ghadeer Khub
Werbeleiter	Nada Assaf
Werbeleiter	Mohamed ElShorafa
Werbeleiter	Mira Al Abdullah
Geschäftsführer	Natalie Shardan
Chief Creative Officer	Akhilesh Bagri
Direktor Kundenservice	Rawida Saade
Etatdirektor	Yehia El Joueidi
Senior Account Executive	Mohamad Saboury
Head of Strategy	Frances Bonifacio
Digital & Channel Strategist	Karim Mroueh
Creative Director	Andre Couto
Stellvertretender Creative Director	Daniel Zacatenco
Senior Copywriter	Zein Sadedin
Senior Copywriter	Nehal Salah
Senior Art Director	Kunal Gawani
Sr. Digital Designer	Yasir Ali
Produktionsfirma	Dejavu Dubai
Executive Producer	Manasvi Gosalia
Produzent	Maarouf Bikdache
Produktionsleitung	Kavya Iyer
Regisseur	Fernando Livschitz
Direktor Fotografie	Fatih Türker
Fotograf	Naim Chidiac
Head of Post Production	Rafic Sawaya
Produzent	Sampada Harkara
Regisseur	Navzar Eranee
Direktor Fotografie	Marcus Autelli
Fotograf	Rohan Shreshta
Direktor Fotografie	Daniel Tudano
Regisseur	Mohamad Kalawi
Direktor Fotografie	Mik Allen