Acciona - "Re_"

McCann Spain

McCann Spain Madrid, Spanien

Awards

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Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Acciona
Länder: Spanien

Werbende: Acciona

Titel	Re_
Agentur	McCann Spain
Kampagne	Re_ - Acciona
Werbende	Acciona
Marke	Acciona
Posted	Februar 2010
Geschäftsbereich	Umwelt & Ökologie
Slogan	Renewable energies, water, infrastructures
Story	GOAL This year our main objective was to reposition the brand in the mind's consumer taken from his current position, too focused on sustainability from the point of view "green" to sustainability from the point of view "social", ie echoing the new demands that society has for twenty-first century companies. TARGET universal. MEANS Starting out with this already famous mantra of Sustainability, systematically used in almost all languages we find more than 250 verbs that start with RE in Spanish and more than 450 in English, Re_ means to do again, to oppose, to intensify. It is the prefix of almost all of the activities that, in these times of uncertainty, we simply must get started amongst us all. It is an attitude, a commitment, a vision, an invitation to increase awareness and get society involved in everything we want to do together. It is the Acciona Initiative. A meeting point at which societys interests match up with the activities and values of Acciona. The spot, which has the most important roll of this campaign is about the reborn of a man who needs to start from zero reviewing all its attitudes to life, becomes a metaphor for the situation in today's society is. The youtube action tries to use this metaphor in a new way for communicating with the consumers (special actions in the online media).
Medientyp	Fernsehen & Kino
Werbeleiter	Pio Cabanillas
Etatdirektor	Jesus Maroto
Chief Creative Officer	Leandro Raposo
Executive Creative Director	Pablo Colonnese
Executive Creative Director	Pablo Stricker
Executive Creative Director	Monica Moro
Creative Director	Juan Carlos Salas
Texter	Virginia Mosquera
Art Director	David Fernández
Produktionsfirma	Garlic films
Regisseur	Marcelo Burgos