| Titel | Car In A Bottle |
| Agentur |
McCann Spain
|
| Kampagne |
Car In A Bottle - Stop Accidents
|
| Werbende |
Stop Accidents
|
| Marke |
Stop Accidents
|
| Datum der ersten Ausstrahlung/Veröffentlichung |
2010 / 10
|
| Geschäftsbereich | Verkehrssicherheit
|
| Philosophie | Using different advertising supports strategically picked along the main traffic routes out of Madrid, and drawing inspiration from the well-known "ship in a bottle" concept, we replaced the ship with a genuine crashed car, a real write-off raised 8 metres off the ground inside a giant, iconic bottle of alcohol. |
| Problem | The "Stop Accidents" NGO -one of the most acclaimed for its efforts to build that awareness and for the support provided for the victims of road accidents- decided to set in motion this itinerant communication action. |
| Medientyp |
Case Study
|
| Werbeleiter |
Ana Galán
|
| Etatdirektor |
Silvia Linde
|
| Chief Creative Officer |
Leandro Raposo
|
| Executive Creative Director |
Pablo Colonnese
|
| Executive Creative Director |
Pablo Stricker
|
| Executive Creative Director |
Monica Moro
|
| Art Director |
Javier Wandosell
|
| Texter |
Javier Wandosell
|
