| Titel | Heart Markets |
| Agentur | Sancho BBDO |
| Kampagne | Heart Markets |
| Werbende | Bancolombia |
| Marke | Bancolombia |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 1 |
| Geschäftsbereich | Bank Services, Börsenmakler |
| Story | In Colombia, farmers produce 100% of the country's fruits and vegetables, however, their net profit from sales is 10%. That's why Bancolombia, the country's largest bank, created Heart Markets, a platform to connect all farmers with buyers in cities. In the first 5 routes, we identified more than 600 farming families and marked their stalls in Waze in order to show the main roads of the country. |
| Medientyp | Informationsmaterial & Direktmarketing |
| Länge | |
| Creative Director, Copywriter | Cristian Camilo Díaz |
| Produktionsfirma | Flare Studio |
| Chief Creative Officer | Cristian Camilo Díaz |
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