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Istvan Bracsok
Istvan Bracsok
Chief Creative Officer and Founding Partner at White Rabbit Budapest / Founding Member, Member of the Board and Member of the Global Creative Council at by The Network at White Rabbit Budapest
Budapest, Ungarn
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TitelElden Fake News
Agentur
Kampagne Elden Fake News
Werbende Budapest Business Journal
Marke Budapest Business Journal
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 1
Geschäftsbereich Zeitungen, Zeitschriften, Bücher
Story Fake news have a negative effect on our societies and destroying economies and businesses, too.Budapest Business Journal – being one of the most trusted and informed business magazines in Eastern Europe – wanted to educate the next generation of decision-makers and business men about the problem of fake-news, and the importance of fact-checking.We launched a campaign to raise awareness about the dangers of fake news, and to emphasize the importance of fact-checking when it comes to media consumption.We used the extremely popular game, 'Elden Ring' as a communication platform to make players realize the dangers of fake-news in an immersive in-game experience.The game allows players to leave messages on the ground thus helping others to find hidden paths.However, this feature creates opportunity for the trolls to deceit the community.We invited popular gamers and streamers to fact-check information within the game, so they can alert other players to avoid the most popular fake messages left behind.Their playing were recorded and shared in social media channels as well.
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