Alquería - "Milk Teeth"

Grey Colombia

Grey Colombia Bogotá, Kolumbien

580

Marke: Alquería
Länder: Kolumbien

Werbende: Grey Advertising

Titel	Milk Teeth
Agentur	Grey Colombia
Kampagne	Milk Teeth
Werbende	Grey Advertising
Marke	Alquería
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 2
Geschäftsbereich	Milch & Milchprodukte
Slogan	Milk Teeth
Story	Children lose their "milk teeth" at a certain age, to make way for their permanent teeth. As we know milk is the best food, with the highest source of calcium, to strengthen and take care of them. Coincidentally, the shape of a glass of milk is similar to a tooth. With this in mind, we wanted to reinforce its nutritional value with these print ads by Alqueria. A simple and direct idea to remind parents and educate children about the importance of consuming the necessary calcium that growing boys and girls need. As part of this campaign, Alqueria will donate 10,000 glasses of milk to the National Association of Food Banks of Colombia, ABACO. Find out how to participate on the initiative in @ALQUERIAOFICIAL.
Philosophie	Milk Teeth
Problem	Children lose their "milk teeth" at a certain age, to make way for their permanent teeth. As we know milk is the best food, with the highest source of calcium, to strengthen and take care of them.
Ergebnis	Coincidentally, the shape of a glass of milk is similar to a tooth. With this in mind, we wanted to reinforce its nutritional value with these print ads by Alqueria. A simple and direct idea to remind parents and educate children about the importance of consuming the necessary calcium that growing boys and girls need.
Medientyp	Beilage
Markt	Kolumbien
Chief Creative Officer	Juan Posada
Chief Executive Officer (CEO)	Jorge Serrano
Executive Creative Director	Juan Cárdenas
Creative Director	Oscar "palomo" Muñoz
Art Director	Charles Andara
Texter	Camilo Garzón
Etatdirektor	Angely Romero