Winghook - "If you really love art"

DH,LO Creative Boutique (Aton Group)

DH,LO Creative Boutique (Aton Group) Global

451

Titel	If you really love art
Agentur	DH,LO Creative Boutique (Aton Group)
Kampagne	If you really love art
Werbende	Dahlstedt Holding SL
Marke	Winghook
Datum der ersten Ausstrahlung/Veröffentlichung	2021
Geschäftsbereich	Haushaltsgeräte, Möbel & Gartenbedarf
Story	For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute. By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Medientyp	Plakat
Länge	170 seconds
Markt	Spanien
Executive Creative Director	Daniel da Hora
Creative Director	Luciana Oliveira