| Titel | The Mountain Experiment |
| Kampagne | The Mountain Experiment |
| Werbende | ZX Ventures |
| Marke | Cerveza Patagonia |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 9 |
| Geschäftsbereich | Bier, Cidre |
| Story | With anxiety levels sky high, Cerveza Patagonia carries out an experiment to reduce anxiety by immersing participants in the mountains. 20 participants with high levels of stress were interviewed by a psychologist, then 3 of them spent a week in wood cabins in the mountain city of Cambará do Sul, in the South of Brazil. Their levels of patience, sleep quality, fatigue, irritability, self-criticism, and compulsive eating were measured before, during, and after the experiment. |
| Medientyp | Internet-Film |
| Länge | |
| Creative Director | Bernardo Tavares |
| Art Director | Victor Yves |
| Art Director | Leandro Bechara |
| Texter | Bernardo Tavares |
| Regisseur | Irmãos Meirelles |
| Produktionsfirma | Café Royal |
| Tonproduktion | André Caccia Bava |
| Fotograf | Juliano Dutra |
| Head of Marketing | Daniel Silber |
| Brand Specialist | Eduardo Fernandes |
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