Clorox - "Green Poster - Deuteranopia"

Horizon FCB

Horizon FCB Dubai, Vereinigte Arabische Emirate

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Marke: Clorox
Länder: Vereinigte Arabische Emirate

Werbende: Clorox

Titel	Green Poster - Deuteranopia
Agentur	Horizon FCB
Kampagne	Colors As They Should Be
Werbende	Clorox
Marke	Clorox
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 3
Geschäftsbereich	Reinigungsprodukte & Waschmittel
Slogan	Colors as they should be, Even those you can't see
Story	Clorox colors is known for boosting, brightening and keeping the colors in clothing true. All colors. Including the ones people are unable to see. So we came up with colors as they should be. A campaign that talks to everyone no matter how they see color. We crafted a series of posters that were fully or partially visible to different people with varying levels of color deficiency.
Philosophie	Clorox colors is known for boosting, brightening and keeping the colors in clothing true. All colors. Including the ones people are unable to see. We wanted to create the first communication that communicate different messages to regular and color blind people in the same poster.
Problem	8% of the population in the Middle East have some form of color deficiency, this prevent them from seeing colors the same way we do. How can Clorox Color Booster a product that stands for protecting colors communicate to them that we have got your colors covered?
Ergebnis	Studying the color palettes of the 3 main types of colorblindness (Protanopia, Deuteranopia, and Tritanopia) was necessary so our headlines could be read by different groups of people. As an added design detail, people can also discover that the familiar circles of the Ishihara test have been replaced by clothing items linking back to Clorox laundry detergent. The result was a fun lighthearted campaign that intrigued viewers to try and read the messages embedded in the design, making ads that are engaging and rewarding.
Medientyp	Plakat
Markt	Vereinigte Arabische Emirate
SVP/Global Creative Director	Danilo Boer
Executive Creative Director	Rodrigo Leal Rodrigues
Creative Director	Colin Smith
Stellvertretender Creative Director	Antonio Cué
Senior Copywriter	Thomas Gheorghiu
Senior Art Director	Ahmed Montaser
Stellvertretender Creative Director	Marcos Vinicius Laginestra Becker
Texter	Sameer Kochure