| Titel | Smoke- free Ads |
| Werbende | Weber-Stephen Products |
| Marke | Weber Colombia |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 1 |
| Story | Throughout history, there have been characters who "sold smoke" and defrauded hundreds of people in the world, whether in the field of art, sport, music, etc. Inspired by this, Weber Colombia recreated these stories with artificial intelligence to demonstrate that thanks to the benefits offered by its grills, no one can lie about the taste of the preparations made on them, in addition to the versatility, efficiency and guarantee they have. Advertising Agency : VMLY&R Commerce Bogotá D.C. CCO: Edwin Pineda DGC: Tito Chamorro DC: Emerson Martínez Senior Copywriter : Samuel Torres Senior Art director: Andrés López, Joan Gaspar. Retoucher: Sebastián Correa Planner: Camilo Barragan Account Executive: Daniela Gallo Client : Eduardo Castro |
| Medientyp | Case Study |
| Länge | |
| Senior Copywriter | Samuel Torres |
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