Anais Association - "ANAIS - Isolate Violence"

Centrade Cheil

Centrade Cheil Bucharest, Rumänien

2046

Titel	ANAIS - Isolate Violence
Brief	While social distancing did help Romania’s overburdened healthcare system, another dangerous virus was spreading in people’s homes. Domestic violence had registered a surge, as abusers spent more time in uninterrupted contact with their victims. Sometimes in the same room, as more than 55% of Romanians live in overcrowded homes. The income insecurity triggered by the economic crisis led to even more pretexts for violence.So, as everyone only paid attention to COVID-19 related news, we have subverted the popular imagery associated with the virus, microscopic images and social distancing infographics to paint the grim story of the domestic abuse virus wreaking havoc behind closed doors.
Agentur	Centrade Cheil
Kampagne	#IsolateViolence
Werbende	Anais Association
Marke	Anais Association
Posted	Januar 2021
Geschäftsbereich	Gewalten, sexueller Missbrauch
Story	An anti-domestic violence Romanian NGO
Medientyp	Interaktiv
Executive Creative Director	Mihai Gongu
Group Creative Director	Roxana Nita
Art Director	Victor Trifan
Art Director	3D Designer
Texter	Alexandru Iliescu
Texter	Robert Ghita
Kundenbetreuer	Ana Maria Radulescu
Direktor Kundenservice	Carmen Miruta