Finesse - "You are such a drama queen"

Sancho BBDO

Sancho BBDO Bogotá, Kolumbien

1209

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Finesse
Länder: Kolumbien

Werbende: Alpina

Titel	You are such a drama queen
Titel (Originalsprache)	FIN a “Deja el Show”
Agentur	Sancho BBDO
Kampagne	FIN
Werbende	Alpina
Marke	Finesse
Posted	Februar 2022
Geschäftsbereich	Milch- & Eisdessert
Slogan	The End of “you are such a drama queen”
Story	A campaign that invites Colombians to put an end to all types of violence against women. In the campaign women where invited to submit their messages to end gender violence through social media. And then the extraordinary happened: 9 artists decided to join the campaign by illustrating the messages submitted by our community.
Philosophie	Every 25th of November, women around the world unite their voices to fight against gender violence. This year Finesse -a brand in Alpina's portfolio that empowers and inspires women- by the hand of Sancho BBDO, decided to join their voices by creating a campaign in which for the first time in the history of the brand they decided to remove some letters from their name to invite the whole country to put an end (FIN) to all types of violence that can occur and that today seem invisible: psychological, economic, sexual, emotional and of course, verbal violence. For a day Finesse was called Fin, which in Spanish translates The End.
Medientyp	Presse & Publikationen
Texter	Manuela Barbosa
Executive Creative Director	Andrés Luque
Creative Vice President	Mario Lagos
Executive Creative Director	Jhonny Victoria
Creative Director	Jhonnathan Triviño
Creative Director	Luis Jorge Luna
Texter	Maria Camila Orduz
Art Director	Rony Saavedra
Art Director	Santiago Castiblanco